So its been a little while shall we say…

Art vend

I found out about the closure of Oriel Wrecsam (probably may favourite gallery) that i have such a connection with. It gave me my first chance to grab at the slippy old balloon of the art bubble dream back in 2008 on selection for the Wrecsam Open. But now revitalised and mowing into pastures new its last Hara was Art Vend. The project selected artist to submit 50 pieces of work to go to vending machines placed around Wrecsam over the next few months. The work I submitted took the form of a Digital Protection locked away in the little plastic casual.  Alongside this sits the brilliant documentary of the gallery in its closing weeks from This was created by Simon Proffitt more of his work can be seen here  A real eye for detail…

Artist in Oriel Gwynedd

Time is flying by with the project over at Oriel Gwynedd, Bangor. You can keep up to speed with the work and what I’m doing here I am about to start documenting the closure of the old gallery over the next coming months.

Bodelwydden Castle

I have an Exhibition coming up from 25 April – 5 July 2015 alongside Susan Williams and Wendy Leah Dawson. I have been documenting the many signs of Tremeirchion for such a small village about 1 square mile with over 30 signs that I have managed to documenttre-20tre finals

Helfa Gelf

I’m also making a return to my third Helfa Gelf this year. I will be once again camped out in Haus Of Helfa, Llandudno after receiving confirmation of my work been selected. Think poems rubber bands and 360 degrees


Connect 2

Ffloc has been selected to work on a 3 week residency as part of connect 2 at Aberystwyth Arts Centre during May which will entail a visually projected element and poetry. This is going to be a massive challenge but great fun. This is to evolve into a bigger project IMG_20150327_160545


The work of Roberts Adams is iconic in visual or written text. I’m not trying to push my work in the direction of New-typography. The power Adams commands with capturing of large space is very important. It is critical to the way you approach you work. In time I have come to understand this. For example the two churches I was recently on reviewing the situation after. I didn’t attempt to take a picture in the second empty church. Although it been an empty space and the stronger of the two buildings it felt cluttered. Adams use of space was bold covering what some may see a mundane.

Robert Adams
“East from Flagstaff Mountain, Boulder County, Colorado
Gelatin silver print, 11 x 14 inches

The image of the house with all its procession is beautiful in its perfect composition. A plain picture to most we are given various things to read.We have a House, Garden, door, sky, window, shadows, roof, path and grass.The viewer is almost pulled into to tell the story of what is depicted. Your eyes lead up the path to the door into the lady in the living room. However its not a lady it’s a vase perfectly positioned. The viewer is not clear if any human is present inside the house. The reason I picked the image is that the human form gives it a totally different feel. Your focal point is totally different. There is always a clean crisp feel to Adams work. The dark light, which dominates the image gives it a negative feel overall. The viewer dose not feel invited into the house as well as having little knowledge of what is going on inside the house. Is it empty, is it occupied?

This image by Robert Adams offers a lot less in the way of information but what it does offer is critical. In the image, we have the black building, window, lights, paintings, tops of hedges, blurred trees and the roof. The blurred tree tells us the image is taken in low light with a longer exposure. The bright light peering out of the darkness gives the feel of a family environment. Again Adams places the light and pictures perfect on the divides between the windows. Your eyes are pulled into the shot from left to right to the warm glow of the window.

Concluding on the two images that I have looked at shows the relevant signs that life have on an image. It tot tally changes the viewers opinion of the image. The light been on in the house creates a visual syntax of safety in the darkness. The closed door on the house creates a vision of un-welcomness.

This is a series of work that took on a Canon Demi film Camera. It’s a half frame camera so from 36 images you get 72. It was a rather considered piece in that sense. It was a total conceptual idea based around the object we all recognise. The Anthony Gormley‘s statues at Crosby. I really wanted to do something different with them

This was the only Stills we were given of Mr Nash when he sent to reform in Crosby

the sun was setting on his past time to think of his past was his only why out…he said he felt at ease that we had taken the time to visit. he requested some candid shots…He asked for a picture of my feet as the induced sinking created a loss of feeling. He longed to leave a foot print in the sand…The space to think was helping him retreat from his actions…His out look was bleak but focusing on the distant seascape made clear about the future ahead…

Onward we Stride…
If you wasnt excited you will be after reading this

Well the process was almost complete after nearly 6 months. I was drawing in for the kill the final selection of images. This project has taken me on a journey to many places In North Wales and Cheshire. The ideas of the start are still in place but have along the way changed drastically. Back to the original vision I had in St Peters Square in Rome of these space hold something dear to me, It’s now refined to doors and lack of people. There has been some interesting choices to make?

The first major one for me was to go Black & White, I feel this added power to the images. I also felt the colour was distracting from the message of the tranquillity in the scene. After cutting the work down from 60 images at my mid-term review to the 15. All the portrait images and outdoor shots were removed as myself  thought that this broke the natural flow of the images I planned to work with. There was something still missing. There was two images that didn’t fit for me.

The image of the school and the image of  B&B. I’m a strong believer if it’s not happening no matter how much you love an image bin it. I see flow as much more important than content. If that makes sense. While I really like the two images above they just didn’t fit in. The school image has also been used in the book I produced.  I think I have more than enough quality in other areas to sacrifice this shot. So I was now down to 13 images plus the shot of the B&B room I had all ready printed. I still felt I was missing something to cap it off. To really draw the body of work to a close, personally for me. I had completely forgotten the 3 rolls 120 E6 I had shot in Manchester. So I packaged them up and sent them off to Peak image in Sheffield. The week-long wait was then on. Did this have the image to dot the eyes and cross the t’s.

The package arrived, in the digital age I always feel a slight twinge with my process in using film. Have I pulled the right switches and pressed the right buttons? Slowly I opened the little packet that I had received from Peak. Quickly looked at the black and white 35mm they where all good. The 120 sprang into life with the shafts of out-door sunlight coming into my room. Vivid colours well composed all outdoors which wasn’t using! Then towards the end of the film. There its was the belly of the shark, the light at the end of the tunnel. It was the over pass at Manchester Deans gate station. I just knew this was the image I had to use to knot and fold all the loose ends.

So I now had 14 images that I feel speak for them self (plus the one already printed). The original Image I had done looks good but was low on contrast . so I was mindful of this by putting it through the raw converter. In the end I used the light room program to make the image more punchy. I felt this gave them a more true black. The main thing is the photos all feature a natural light source. This strangely for me gives it a rather biblical feel. At first I was a little unnerved by this but this whole thing did start in St Peters square in Rome. So I see it as coming full circle maybe even completing the journey (for Know)?

My exhibition runs from 15/5/11 until 30/5/11 in Collinge Antiques in Llandudno Junction


This month saw the start of the creative futures talks. having only found out it was on the night before on Facebook at 9.30pm was somewhat disappointing. The first lecture in our guide to entrepreneurship was by a lady called Trisha Jones. She was a ceramics and made mosaics. I guess she was inspiring to some people once you got past the front of my life’s so great. Her work was nice but she didn’t have much of a clue on pricing her jobs. I didn’t find her empowering at all. I guess it shows that anyone can make a good go of it once they focus on the task ahead. The great point that she dis raise was if you subscribe to artist news letter you get 5 million public liability.

The second talk was from Land Artist Sean Curley. He was really cool and inspiring and he never took his bag off his shoulder. Sean had a real just get out there and do it approach to his work. Curley described how he did his first project in Glynllifon. Where he was helping out. through his enthusiasm he ended up completing the project as the head of it. He talked about his vision pantisocracy; a utopian environment where everyone is equal. He said that we should always get a good project manager involved with project on your side. so they can recommend you to people. He recommended looking at Safle cbat and celfwaith for options of getting commissions and funding.

The third talk of the day was by Dr John Parkes from the Welsh assembly. He came to tall about Copyright trademarks and a branding. He discussed intellectual property. Intellectual property means you have the legal monopoly of the product. John parkes described it as if you walked into a car in the street you would not own it. He went on to describe that all our work is copyrighted. To prove its your own you can post a sealed copy to a bank or solicitor.  Your Copyright covers your for the image not to be reproduced by other people without your permission. You also have Moral rights of your work so you can stop people using the work if you see it unfair. There is no fee for copyright and it only lasts for 70 years. Copyright on broadcasted things is for 50 years.

The second set of lectures where very good. They featured Welsh Photographer Terry Morris,  Sid Madge and Shona Hambleton. The talk by Sid Madge was unreal it was so fluid. if he had been selling something id have bought it. He gave a great insight into how we take logos etc for granted. He talked about how the Harley Davidson logo was bigger than the actual brand itself. How we Most people don’t actually Know what intel looks like but we now that when we hear the tune the machine has intel inside. The Sony Brava sold itself on the advert with the balls bouncing down the street in San Francisco using the visuals of marketing to sell it self before anyone had seen the tele. Coke and iPod use the design of their products to sell as they are so iconic. The brand of Coca Cola is worth 70 billion ponds. Sid Madge went on to discus how the internet was a  positive thing rather than the negative press it gets. Ebay Dell and google all embraced the net and the companies have risen by 18%. Social Media is Know bigger than Porn on the internet. Facebook would be the 4Th. biggest country in the world off its users. The music industry has very forward thinking ideas to market themselves. Radiohead released their last album in Rainbows where the fan could pay what they saw fit for the album The average people payed a $8. Jimmy eat World are the for runners of using the twitter site. However the dark side of most companies do not associate with three keys words Love Loyalty and passion. I really connected with this having just left Jessops Apple try to direct themselves of all three of those words. hence the apple customer service experience in their shops. I have witnessed this hence me crumbling and know owning a I mac. Apple as the with other well-respected company’s work on the ethics of a good idea, true to their values and the brand itself is the drive.

Terry Morris Talk was an Experience. I think only someone from Wales could have come in and hit the ground running like he did. He passed on the power and told us he was the savvy person sat in the corner with a dell computer that was faster than any mac in the room with £500 left in his pocket. You started to sit there and question who is this strange Maverick before us. Then on telling he charges £10,000 per photo shoot and the list of people he works with you kind of crumbled that you had like many been caught in the mass consumerism of the apple brand. Terry was true to his minimalist approach with no use of entourage at photo shoots and his lack of love for his camera which to him was just a toll of the trade. He sees it like a chisel to a stone mason. I Was lucky to have lunch with Terry Morris. He was very encouraging and positive. He was saying when approaching people to be commissioned always approach the top the managing directors have access to what they wont funding wise.

Shona Hambleton from the tax office had a hard job to follow the previous two talks. She did this however amicably sadly without much interaction from the crowd. I have done some basic business stuff so this was very refreshing. The idea of setting a separate 30% savings account to cover tax and national insurance was very good.

To be continued

The creative futures week was soon upon us this was a week of talks by professionals and post graduates. I attended the monday where we went to focus on image in birmingham. On the Monday of creative features a group of us went down the Focus event at the Birmingham NEC. This is a trade show open to the Public. There is a range of products available for whatever your discipline. Having been to the event several times i knew what to expect so i had planned what i wanted to see while i as down there. It’s always a very busy affair with many types of people. I have a strong representation from the Camera club world and is a very male dominated event. I spoke to two different insurance companies about getting cover for my camera equipment they wherePhotoguard insurance and Snap insurance. I did feel they was going for the hard sell. but it is a good place to start looking for other information. On the hp stand i had a go at their new template for making canvases. You print your image onto canvas. Cover it with a satin gloss or matt coating. Leave it to dry than line up your canvas with the wooden frame. staple the top edge by pulling it tight towards you. Fold the corners over then cut a little from underneath. Staple that down. Know you start to use the canvas dragging tool. The finished canvas should end up nice and tight like a drum. We went to watch a display of lighting on the bowens stand this was done by Christian Hough

I sent him this email as i was so inspired by his work: Hi Christian,  Im a third you creative  lens degree student at glyndwr University. I watched your 1pm presantation on the Bowens stand on Monday. I found your presentation really empowering and inspiring. You had such a clear way of putting your vision across. Your lighting on your website images  is beautiful great control and shadows. Thanks you was defiantly a highlight of the trip to focus for myself. Keep up the  excellent work Cheers Alan

The best stall for me again was sony. They create such an impression every year at Focus. They had this really inventive idea of having a cat walk with all there cameras from big to small to sly to video camera. It just looked so impressive. I also got talking to Margret Salisbury on the photo speed stand. She is very high up in photographic circles. I had a good chat with her and give her one of my invites.

I think on the whole the trip to focus was worth while. We did however have to rush around the last section which was a shame. I feel really confidant after coming away from it. Which is a first. I normally directionless after visit.

On the Wednesday the first talk i went to was by Sue Jeffries a producer from S4C. I found her really motivational from the start. she was putting the question right back at the audience from the start. asking what we wanted to do. I felt nervous at this which was a good thing a s i dont know what i want to do. I am interesting in getting into filming but asking the question i was not aware of all the avenues there was to go down. From what she said i feel my strengths are organising and motivating so i guess the producing title fits my job description. I will hopefully get in touch with smaller companies in the area to see about work. she discused the 12 subsectors that are available to work in. tv film radio animation commercial games multimedia corparte post production and photo imageing.

Sue also did the second lecture on C.v’s as she works for skill set media. she described how people forget to see lthemselves in a c.v she did a really good demonstration with differnt examples of what was right and wrong with peoples cv’s applying for jobs.

In the afternoon i caught a setion on motivation by Denise Chilton. i found this interesting even though im very self motivated. her description of people was body lanuguage was really good and that the body changes on every move. i feel i understand a little more what it is that motivates us. you need to set goals of where for and why you are trying to motivate. This can be done by using Mozlows Hirachey of Needs.

On the thursday i went to watch Phil Barretts talk. Im still not sure why he was giving a lecture!

The second meeting i went was very productive if not a little drab from Engage in comunity arts team. They work out of Wrexham Oswastry area. They where really posative and wanted to get people involved in what they was doing. I sent them A email to find about more of the things they do.

Hi Dewi,

I was present for your lecture in Glyndwr University a week or so back. I been to Paris for a week with uni hence the late reply. I did speak to you at the end of the lecture (tall person with Blonde hair). Im doing a degree in Creative lens Media. So i work in Film And photography. You can see my work at As i mentioned im also a Youth Worker for Conwy Youth Service. I would be intrested in finding out more in getting involved with you group.
Hope to Speak to you soon
Kind Regards


Alan Whitfield
I then went to a Arts Council Wales meeting about funding which i have a good knowledge in. However the presentation Tracy Simpson seemed to tell the group there was nothing available for photography from the arts council. I found her presentation very negative almost like she was trying to deter time wasters.
The best as i knew was saved until last. The wonder that is Terry Morris. After some of the garbage i heard spouted by some of the photographers earlier in the day. This was breath of fresh air (again). Terry went through his images. as members of the audience described which ones they where interested in the background of. He always gives some quips and funny comments of how he got the images. He is so empowering with everything he comes out with. The funny thing in this talk was i’m have always been told to shoot in raw files. Terry says only poor photographers use raw he dosen’t need to hide behind this and gets it right using jpegs. As he said the this the whole group of people i was with looked down the line and smiled at me. One large slice of humble pie for Mr Whitfield coming up.
I mentioned the last time terry spoke. he said to chase the big companies and you will be surprised by the response. I took his advice and i have a possible exciting project coming up for the summer. Terry was really pleased to here this and asked me to keep him posted on his progress.
I felt the whole creative futures experience has been a positive one for me with a good variation of talks. I know feel i can start putting some irons in the fire and see where it takes me. I feel that the sue Jeffries and Terry Morris talks where the best. Maybe this was because they where both Welsh and seem to be good at telling you how the world is rather than baffling with big  words like ones of the talks did.


I went to Format festival In Darby. This will be the last Space I will visit as it must be full steam ahead with my Exhibition. I went to Format two years ago. The Main Reason was to see a talk by Joel Meyerovitz  the American street  photographer I knew that this would be good to  see but I wasn’t ready for how much of a impact it would have on me. I’m not a fan of modern street photography as I see that most of it has been done in the past by masters like Meyerovitz Arbus and Winogrand. He was said to be on for over 1hr. 2.15mins later he asked did anyone have any questions?

He was like a evangelist giving a sermon. He spoke about his early days in graphics and the guy coming in to take pictures of his work which was Robert frank. He worked a lot with the Maverick Tony Ray Jones. where they both discussed the putting the subject at the side of the image as it was just as important as the traditional Middle. He talked how ” he would sharpen his skills by knowing where in as shot he didn’t have time or show courage”. Meyerovitz said the main lens he would use would be a 35mm on his Lieca as this was closest to the human eye. He kept preaching that you should always carry a camera that is how he got most of his shots. He Said “The world is dissolving in front of you have to take every second”.

When he started out there was only one small gallery in a  underground basement in the whole of New York that would show Photo images. The only Exhibition he ever saw there Ansell Adams and you could buy a original of his images for $25. It wasn’t until M.O.M.A curetted by John Swarovski. That photographty become recognised. He encouraged The crowd with “ Take a risk, take bad photographs be provocative”. All this was rumbling along at a great space to him using his view cam (10×8) camera. His work totally changed from the street photography that made his name. He had taken a large picture of the space at Versailles in the 1960s which in the mid 1970s become relevant and linked to the large format work he would from there on under take. However in October 2001 he was due to open an exhibition of work called looking south. This was from his studio and it was the changing skies of the world trade centre.

However there was on change in the September that the world could never predict. 9 days after 9/11 Meyerovitz had to do something. so he started to document inside the rubble of the World Trade Centre. He went from 10 stories high to 72 ft bellow sea level. I reckon that s about he size of the Blackpool tower to give a sense of scale. This is the only major document of the event. He had to cross red tape and threats of arrest to go about his job for the people. This will be shown in a book later. However through all the genius and Brilliance of the Talk. The last picture really choked me. A gray work man’s glove and rail track. This was the rail track of the land below the world trade centre that held the underground .9 months after he started photographing he was at the rail track. A Roland Barthes Comments With his Studium and punctum. This was a great example of it. You loved the image on first glance as you had a rough knowledge of the subject mater. It was when he explained that there was grass growing that had been covered for the thirty years that the trade centre had stud on it. He was using this for a Metaphor of how life heals and moves on. This was the closing statement from Joel Meyerovitz. Totally blown away by a master of his trade with a tear in my eye concluded a beautiful Experience.

A good article on what i would probably say is one of my favorite photographers. The article discus how america has changed in the 50 years of his work. I think the thing with america im fast learning is the british see it as san francisco new york the white house and the Jay Leno show. we forget about all the bits in the middle. it’s not all lip gloss and long legs. The deprivation in areas is well hidden many area showing little of evolving to the modern set. Eggleston ability to capture the mundane to most document a time dna to almost conjured set of his location. His work will forever turn a head as it looks so fresh with it sparking colours.


I Recently worked on Project with Graham Copper for his Negotiated studies 1 unit. I Was the Assistant Director alongside Graham. The biggest challenge was trying to sort out the venue and get the correct permission. We had to use Glyndwr Universities insurance. So we was covered up to 5 million pounds 🙂 We filmed it in the Car Park at Theatre Clwyd over 5 hours one evening. We had problems with the concert floor not been smooth enough for the track we was using on it. Other than that we did have any problems. As Graham had planned really well for the equipment he used. We had 8 sets of lights and  a smoke machine